HIUMAN is a men’s wear label established by the designer Hiuman Chau in 2009. The design of Hiuman was inspired by the natural scenery the designer have seen during her travels, the Chinese literati spirit and the oriental aesthetics. It combines the practicality for travelling and the implicity of Eastern aesthetic taste, and creates a modern man image of urban which is independent and unrestrained.
The Designer Hiuman Chau studied fashion design in Paris and used to work with world-class masters like John Galliano. In 2008，Hiuman Chau went back to China and established HIUMAN Studio. In 2016, She was invited by DONGLIANG to present HIUMAN 2016 S/S collection in Shanghai Fashion Week, under the support of ELLEMEN magazine.
With the application of flat cutting, HIUMAN’s clothes vary with each individual wearer’s shapes. Functional fabric and humanized design details are constantly used in the design of HIUMAN to enhance the utility in daily and outdoors wearing. Designer Hiuman Chau keeps seeking inspiration during traveling, and deeply blends her native culture and traditions into her design. Inspired by oriental aesthetics as structured by modern design approaches, HIUMAN hopes to show the perfect combination of clothing and culture through its distinctive design language.