In June 2022, , LABELHOOD Pioneer Fashion & Art Festival cooperated with NIKE, a special theme partner, to present a creative campaign themed "At The Moment" in the 13th season of Fashion Week. This campaign  was performed by five Chinese new generation athleters: Guanfeng Chen, JiaQi Xi,  Sijin  Wang, Abby, Di Wang.

*LABELHOOD Pioneer Fashion & Art Festival is the official release platform of Shanghai Fashion Week.